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Media & Communications Training Crisis Communications Strategic Communications Proposal Writing & Orals Coaching Conference Keynote Presentations Media & Communications Training Media Training Signal Bridge Communications offers comprehensive and practical media training courses. Our Media Training courses include a mix of classroom discussion, case studies, hands-on exercises and live, on-camera interviews. Participants gain a thorough understanding of how today’s news media works. They emerge from the course with a tested set of tools to help them prepare and execute an interview, as well as finely-honed interview skills they can immediately put to use. Signal Bridge Media Training courses are specifically designed to meet the needs of each client. Our courses typically range from one day to two-and-a-half-days. Regardless of the length, each Signal Bridge Media Training program provides: Fundamentals of communication Reaching the true audience Dynamics of Q&A Developing media-ready messages Differences between television, radio, Internet and print media Dealing with hostile and difficult questions Preparing for an interview Interview practice techniques Return to top. Crisis Communications Training/Simulation What you say in a crisis and how you say it can profoundly impact your company's reputation and its ability to do business. With non-stop news networks anxious to turn a local crisis into a global one, crisis communications training is an essential investment in the overall reputation and crisis management plan for any business. The Signal Bridge Crisis Communications Training programs combine interactive discussion, up-to-date case studies and customized exercises to prepare participants for the crush of media that accompanies corporate crises today. You will learn: What reporters are looking for in a crisis How to develop an effective crisis message What to say when information is scarce How to stay focused on the real audience How to properly prepare and execute a crisis communications plan How to implement crisis response and recovery strategies Our Crisis Communications Training courses are customized to meet the needs of our company and typically last one to two days. Return to top. Executive Coaching Today's executive is measured in many ways... as a leader, strategist, tactician, manager, friend and mentor. And communication is at the heart of each executive role. The executive who cannot communicate is seldom an executive for long. Through personalized instruction, Signal Bridge Communications can help today's busy executive develop the skills required to communicate effectively. Our proven method of communications coaching lends itself to the many forms of executive communications, including: Employee meetings Shareholder/stakeholder communications Media interviews Analyst meetings Business presentations Interpersonal communications Our Executive Communications Coaching is done one-on-one to provide personal, hands-on attention and ensure confidentiality. We can provide coaching in a single session, in multiple sessions or as an on-going service. For more information about our Executive Communications Coaching, please contact us, tell us a little about your needs and we will provide customized options for your consideration. Return to top. Presentation Skills Training Most business presentations are dull, unimpressive and ineffective. Presenters often spend far too much time making sure the presentation has a nice look and too little time developing the content and how it will impact the audience. Many people believe that using PowerPoint in their presentations guarantees success – which is one reason many business presentations do little more than waste precious time and resources. When done properly, your presentation will help promote your ideas, your products or your company in meaningful and persuasive ways. Signal Bridge Presentation Skills Training offers simple, powerful tools to help you connect with your audience and conduct more effective presentations. You will learn how to bring presentations to life while supporting your business goals and objectives. Following the course, some of our students admit they now find making presentations fun. Signal Bridge Presentation Skills Training provides the critical skills you need to: Analyze and determine your audience Develop and structure a message Improve your timing Sharpen your delivery Tell compelling stories Master Q&A dynamics and audience interaction Use graphics, visuals and PowerPoint effectively Let Signal Bridge Presentation Skills Training unlock the potential of your presentations to motivate your employees, sell your products, market your ideas and grow your business. Return to top. Crisis Communications Crisis Communications Training/Simulation What you say in a crisis and how you say it can profoundly impact your company's reputation and its ability to do business. With non-stop news networks anxious to turn a local crisis into a global one, crisis communications training is an essential investment in the overall reputation and crisis management plan for any business. The Signal Bridge Crisis Communications Training programs combine interactive discussion, up-to-date case studies and customized exercises to prepare participants for the crush of media that accompanies corporate crises today. You will learn: What reporters are looking for in a crisis How to develop an effective crisis message What to say when information is scarce How to stay focused on the real audience How to properly prepare and execute a crisis communications plan How to implement crisis response and recovery strategies Our Crisis Communications Training courses are customized to meet the needs of our company and typically last one to two days. Return to top. Real-time Crisis Consulting When a crisis hits your organization, your reputation may depend on how well and how quickly you respond to the media and to those involved in the crisis. In today's relentless media environment, you may have only one chance to get your message out. Signal Bridge Crisis Consultants are seasoned crisis communicators who know how to communicate under fire. They are strategic thinkers who understand that crisis communications isn’t just about the next newscast, but about your company’s reputation and possibly its survival. Real-time Crisis Consulting means our team is available whenever a crisis hits, to help you develop and deliver your crisis response in the most timely and effective manner. Our Crisis Consulting services include: Retainer-based services with ongoing support Web-based or telephone consultation Onsite consulting and support Return to top. Crisis Communications Planning The best crisis responses are the result of careful planning and keen execution. Signal Bridge Communications has written crisis plans for dozens of companies and advised some of the world’s largest corporations on crisis communications planning. We can create an affordable, usable crisis communications plan that will allow your company to reach critical stakeholders during a crisis or adverse event. Return to top. Post-Crisis Analysis/After-Action Report Writing After a crisis, every company wants to know how effectively it communicated during the crisis, and how that communications impacted its reputation. Signal Bridge has extensive experience working with companies in the aftermath of disaster. Our insight and analysis allow companies to make dramatic improvements to the communications services they provide during adverse events, and to ensure communications staff members improves their performance in future crises. Return to top. Disaster Drill/Exercise Support In major crisis or disaster drills, the communications portion of the exercise is often overlooked. Signal Bridge can provide a seasoned, crisis-tested communicator to assist in the operations of a Joint Information Center (JIC) during a drill. We have participated in hundreds of drills and simulations, and can provide insight and support to your team as they prepare to deal with contingencies and crisis. Signal Bridge professionals can: Facilitate and review JIC operations in coordination with the Incident Command System and your company’s agency partners. Conduct realistic media interviews at strategic places throughout drill. Edit on-site into TV reports for real-time simulation of what the outside world sees during a crisis. Inject realistic “social media” play into the drill, including use of sites like Facebook and Twitter. Return to top. Strategic Communications Strategic Communications Planning A good strategic communications plan connects your organization’s strategic goals to the stakeholders you need to reach in a manner that is both relevant and accessible. Signal Bridge delivers strategic communications plans that clearly link organizational objectives with specific, measurable communications activities. We have developed and executed plans for global corporations and international non-profit groups. Give us a call and see how our Strategic Communications Plans can work for you. Return to top. Talking Points and Key Message Development Signal Bridge consultants are available to develop talking points and craft key messages for emerging events. We have helped dozens of companies address issues from labor disputes, litigation and corporate strategy to accidents, environmental issues and layoffs. Return to top. Community Engagement Planning Every business wants to be a good neighbor and aspires to be part of the communities in which they operate. But what does that really mean? Signal Bridge can create Community Engagement Plans that bring life to the promise of corporate citizenship and connect you to your neighbors. Return to top. Speech and Presentation Development The best speeches and presentations are often the result of collaboration between the speaker or presenter and a veteran communicator. Signal Bridge consultants have written hundreds of speeches and presentations, and provided powerful counsel during rehearsals. We work directly with the speaker or communications team to ensure that the words and images create maximum impact for your audience. Return to top. Marketing and Collateral Materials Creation Writing is the cornerstone of business communications, and it takes many forms. Signal Bridge Communications offers a wide array of promotional and technical writing services, including: Marketing and promotional materials Crisis communication plans Web site content Business plans and executive correspondence Press releases Proposals and presentations Our writing team analyzes your needs and brings your ideas to life with vibrant, effective business materials. Return to top. Proposal Writing and Orals Coaching There is an art and science to writing and responding to a government RFP. Your proposal can be hundreds of pages long and hundreds of millions of dollars can hang in the balance. When the government adds in a requirement for an oral presentation, the stakes are even higher. Signal Bridge has substantial proposal writing experience with some of the world’s largest government contractors. Specific skills Signal Bridge can bring to your proposal team include: Crafting a “win strategy” Proposal research, writing and editing Proposal Red Team Managing the oral presentation process from start to finish Slide creation One-on-one presenter coaching Dress rehearsals Let the Signal Bridge team help you turn your next RFP into a win! Return to top. Conference Keynote Presentations Signal Bridge Communications founder and president, Bill Salvin delivers lively and engaging conference keynote presentations. Whether you need to kick off your conference with a thought-provoking look at organizations battling a crisis or wrap up an event with tips on how to get your boss ready for an interview, Bill Salvin delivers the goods with humor and panache. Some examples of recent keynote presentations include: “That Can’t Happen Here: Planning for Your Worse-Case Scenario” “Social Media and Crisis Communications” “Ok, So Here’s the Pitch… Getting Reporter’s Attention in a Media-Saturated World” “Mastering the Analyst’s Conference Call” Return to top.		Anticipate tough questions and prepare responses to them. Spend a few minutes understanding “the other side of the story,” and you can pretty well predict the difficult areas of inquiry you may need to address. Set ground rules (i.e. length of the interview, topic areas). Spend a few moments with the reporter to break the tension and understand the reporter’s objectives. It is appropriate to set ground rules such as the length of the interview and which subject areas you are willing to discuss. Do not expect the reporter to give you a list of questions before the interview. Visit our Tips From The Bridge section for additional Executive Interview Tips.

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